“A brand for a company is like a reputation for a person. You earn reputation by trying to do hard things well. (Jeff Bezos)”
A brand is much more than a logo. Long before a logo or a symbol is conceived, we burn a lot of midnight oil to position the product or the service to create a lasting value for the brand. This often manifests into an ultimate logo or symbol.
To make a brand memorable we create effective communication that helps build an everlasting relationship between the brand and its stakeholders
At Cygnus we provide 360 degree communication plan from identity creation to brand promotion based on consumer ‘insights’ through market research and strategic planning.