Change in climatic patterns are causing 326 billion dollars of economic loss. Every year 58,000 species of animals are becoming extinct. 85% of fertile topsoil is being lost every year. Ocean acidification has risen risen 10 times faster than in the last 300 million years. By 2050 there will be so much of plastics that a continent can be formed. Read more

The 4.5 billion years of life on earth can perish soon. Rampant consumerism, indiscriminate use of resources, pollution, population explosion and loss of value system are endangering the life system. Various expert theories are rounding the corner that life will be affected drastically from climate change. Climate Action has been highlighted as one of the goals in the UNESCO’s 2030 Sustainable Development Goals (SDG). What better way to take a step against Climate Change than forming an Action Plan and acting on it.

Cygnus Advertising India Pvt. Ltd. has stepped up and devised an action plan that involves caring for the environment throughout the year. We have outlined Six Key Areas of Concern, on which we need to put constructive thoughts. “Seeds For Thought” arises from thoughtful environmental concern, then translating into easy, sustainable actions throughout the year. The primary action involves planting trees from seeds at various seasons, all through the 12 months. Because in ‘trees’ essentially lies all the solutions to most contemporary environmental malfunctions, or Climate Change. The ecosystem cannot sustain without the trees, and most of its adversaries arises from lack of it. For impactful environmental steps, we have also come up with easily implementable agenda (that is also in line with busy urban day to day life) for each month. By the end of the year we hope to see a conceivable difference to the environment. The seeds of today will turn into full fledged trees of tomorrow. Read Less

Calendar 2020

Forest or Rest Home

If we ban deforestation as recommended by the UN Climate Global Summit in 2014,
we can restore 30% of the lost forests by 2020.

Organic Health Months: Reduce & Recycle wastes.
Celebrate Sustainability

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Can you live in a world without a speck of green?

Deforestation is the second most important cause of Climate Change. The tropics are losing 61,000 sq. miles of forest every year, which is almost the size of Bangladesh. More than 250 million people are dependent on forest for habitation and livelihood. Loss of forests severely affects wildlife as they are directly dependent on it for habitat and food. The rainforests can completely deplete in the next 100 years. Forests are the “carbon sinks”. When felled, if they are not replaced, the amount carbon dioxide and other harmful gases increases. Thereby resulting in the dearth of oxygen. This is one of the primary reasons why respiratory disorders are on the rise. 20% of the world’s oxygen comes from the Amazon forests. The rainforests can vanish within just less than 100 years. Unchecked deforestation is a threat to the biodiversity and the ecosystems. 60% of the vertebrate terrestrial animal species have become extinct due to habitat loss from deforestation. Just over two quarters of the forests now exists. One and half acres of forests are cut every second. Loss of forests contributes to 12-17% of greenhouse emissions. The increasing carbon footprints is directly linked to it. If deforestation is legally banned, according to the UN Climate Global Summit in 2014, 30% of the lost forests could be restored by 2020.

If these facts are not alarming enough, then Doom’s Day for the life on earth is literally on our doorstep and its onus will be on us.

Stop deforestation before it causes unrest.

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Bengal Eco Intelligent Park | EM-3 | Module 29 | 13th Floor Saltlake, Sector-V | Kolkata - 700 091
P. +91 98301 61350 | +91 98364 12599 | +91 98311 54106
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Plastic or Organic Home

90% plastic reduction in a year can save upto 1.1 million seabirds and animals
from dying due to plastic poisoning.

No Plastic Months: Stop the use of plastic.
Celebrate Sustainability

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How would you like to have a plastic baby?

When Baekeland in 1907 invented the first synthetic plastic, he probably did not know what a monster he has created. Research shows by 2050, there would be more plastic than fish in water bodies (by weight). Plastic stays in the environment for the longest of time. Its decomposition has a very slow rate, and even when it decomposes it produces harmful chemicals like bisphenol A in the environment. A foam plastic cup takes 50 years, a plastic beverage holder 400 years, a disposable nappy 450 years, and a fishing line takes 600 years to decompose. Plastic is like the monster that feeds on others’ lives and continue to grow in size. Almost imperishable. The onus lies on us, thus, to stop this monster from growing further. Plastics that add to most of the waste are bottles & their caps, grocery bags, cigarette filters, straws and in packaging of various items like food, medicines, etc. These contribute to the 79% of plastics that are found in the landfill waste. The Ganga, one of the most polluted rivers in the world, has a large of pollutants in the form plastics. It has 72,845 tons of plastics. The volume of plastics is growing globally and this also indicates possible threat in waste management- there is not enough space for wastes! Single use plastic is the most deadliest. And rightfully it has been banned in many countries. The road to complete plastic elimination is long. But it is necessary to go towards that direction. The less plastic the planet has, the better it is for the future. Alternatives to plastic is a must for sustaining biodiversity and a hazard free, healthy life on earth. Many animals get tangled with plastic or ingest them, ultimately leading to their death. 1.1 million seabirds and animals die each year due to plastic poisoning.

Let’s pledge to not feed the plastic-monster anymore.

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Bengal Eco Intelligent Park | EM-3 | Module 29 | 13th Floor Saltlake, Sector-V | Kolkata - 700 091
P. +91 98301 61350 | +91 98364 12599 | +91 98311 54106
e. cygnus.kolkata@gmail.com | w. cygnusadvertising.in

Noise or Poise Home

A 2011 WHO report points out that noise pollution causes anxiety, insomnia & other sleep disorders, cardiovascular diseases, and hearing impairments. If we act now, by 2050 we can curb noise pollution by 65%.

No Honking Months Use efficient transport judiciously for a noise free, clean environment.
Celebrate Sustainability

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When will you be able to distinguish noise from harmony?

64% of urban population suffer from hearing loss due to noise pollution. Scientists are worried that we are on the way to produce a deaf generation. Long term exposure to 60 decibels of noise can cause irreversible Noise Induced Hearing Loss (NIHL). A 2011 WHO reports points out that noise pollution is directly associated with increasing cases of anxiety, insomnia & other sleep disorders, cardiovascular diseases, and hearing impairments. Cognitive & metabolic functions of the body are also affected by noise pollution. In severe cases, emotional and behavioural changes are noticed in both humans and animals. 12,000 people die every year from long term exposure to environmental noise. 48,000 people are contracting ischemic heart disease from exposure to noise. Using the latest technology to curb noise, judicious urban planning, planting trees and reducing unwanted noise levels at various times of the day are necessary to curtail the ill effects of noise pollution. Many environmentalists have termed noise pollution as “Ecological Contamination”. Like other pollutions, it also impacts the quality of life. Children, aged and chronically ill patients are more vulnerable to sound pollution.

If we act now, by 2050 we can curb noise pollution by 65% .

Let’s tackle noise pollution, before it’s too late.

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Bengal Eco Intelligent Park | EM-3 | Module 29 | 13th Floor Saltlake, Sector-V | Kolkata - 700 091
P. +91 98301 61350 | +91 98364 12599 | +91 98311 54106
e. cygnus.kolkata@gmail.com | w. cygnusadvertising.in

Try or Dry Home

The water demand in the country will rise upto 74% by 2050. 20 gallons of water from shower heads, 145 litres from hose, 50 litres off leaky pipes, faucets & running taps are lost everyday.

Water Conservation Months: Save every drop of water.
Celebrate Sustainability

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Can you live without water?

Water is one of the most essential components required to sustain life. The Earth is supposedly the only planet to have water. But soon the earth might run off of it too. Water Scarcity has become an alarming situation. Some fear that a Third World War may break out over water. Water usage has increased twice than the increase in population. This points out to the increased demand for water leading to a condition called “water stress”. Water Stress occurs when there is disbalance between the availability and usage of water resources. According to Govt. reports in Delhi and 21 other Indian cities groundwater may deplete by 2020. ‘Zero Day’ is affecting 12 % of the population in India already. 6% of India’s GDP is being negatively impacted by the water crisis. Climate Change is further aggravating the water crisis situation in the world. The water demand in the country will rise upto 74% by 2050. 20 gallons of water from shower heads, 145 litres from hose, 50 litres off leaky pipes, faucets & running taps are lost everyday.

Water scarcity worsens sanitation issues, over-exposing people to harmful germs and diseases. Efficient use of water is necessary for a sustainable environment.

Let’s save water to save the earth.

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Bengal Eco Intelligent Park | EM-3 | Module 29 | 13th Floor Saltlake, Sector-V | Kolkata - 700 091
P. +91 98301 61350 | +91 98364 12599 | +91 98311 54106
e. cygnus.kolkata@gmail.com | w. cygnusadvertising.in

Exhaust or Exhaust Home

Chronic Obstructive Pulmonary Disease (COPD), Asthma, Lung Cancer are on the rise due to air pollution, killing millions of people. Our meaningful steps in this regard can prevent 2.4 million deaths by 2030.

No Smog Months: Reduce emissions & use energy efficient fuels.
Celebrate Sustainability

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Have you found the alternative to Oxygen to breathe?

We all need oxygen & clean air to breathe. Carbon dioxide, Sulphur dioxide, Oxides of Nitrogen and Particulate Matter are some of the dangerous air pollutants, whose levels continue to increase, thereby endangering oxygen to us. 14 Indian cities are one of the most polluted polluted in the world with PM 2.5. Every year more than 1.5 million people in India & 3 million people across the world are dying because of air pollution. In 2018, 22 cities out of 30 most air polluted cities in the world were from India. As a result, Chronic Obstructive Pulmonary Disease (COPD), Asthma, Lung Cancer are on the rise. Experts have dubbed air pollution in India as the “National Crisis”. The National Capital is faring drastically when it comes to air pollution. In 2017, the whole city was shrouded in a dense cloud of smog, “The Great Smog of Delhi.” 1,95,546 children between the ages 0-10 died from respiratory tract infection due to air pollution. Children are likely to be more affected by air pollution because they breathe air faster than adults, hence inhaling more pollutants. The deteriorating air quality is affecting both the health and quality of living standards in rural & urban areas. The country is incurring 30 billion USD loss from stubble burning every year. Some of the ways of reducing air pollution are reduction in industrial & vehicular emissions, increasing green patches, using latest technology to purify the air off pollutants are some of the necessary steps to be taken on. Every step begins with our own awareness and checking how we at an individual level can reduce pollution to the best of our ability.

By 2030 we can prevent 2.4 million deaths, if we find the solution to Air Pollution together now!

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Bengal Eco Intelligent Park | EM-3 | Module 29 | 13th Floor Saltlake, Sector-V | Kolkata - 700 091
P. +91 98301 61350 | +91 98364 12599 | +91 98311 54106
e. cygnus.kolkata@gmail.com | w. cygnusadvertising.in

Eat or Feed Home

10% species of animals are dying each year, disrupting the composition & functionality of ecosystems. Curtailing meat consumption can save 5 million premature deaths by 2050 & 18% of greenhouse gas emissions.

Animal Empathy Months: Care for the animals.
Celebrate Sustainability

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Right to live, applies only to you? Only your life matters?

Killing animals for clothing, shelter, food and recreation is a crime. Over 65 billion animals are killed every year for food alone. Over 115 million animals worldwide are killed or gravely harmed in laboratories during cosmetics, food and drug testing. As the most intelligent species, we have responsibility towards the other species of animals and treat them with compassion. Interestingly, psychologists have found most animal abusers are likely to carry domestic violence against women and children. 71% domestic violence abusers have been found to be animal abusers too. Animal cruelty is directly linked with infringement of animal rights, climate change and pollution. Individual or collective abuse of animals are unsustainable for the environment endangering it. Habitat loss is an indirect form of cruelty towards animals. Livestock farming is cruel, inefficient and wasteful for the environment. Unchecked killing of animals has serious ecological implications. For instance the elimination of the feral cats in Australia has led to uncontrolled growth of rabbits and weeds. The thick weed outgrowths have modified the nesting habitat of the Albatrosses.

Meat consumption also is one of the contributing factors towards global warming. 5 million premature deaths by 2050 could be avoided, if meat consumption is curtailed. Livestock farming adds to 18% of greenhouse emissions. A UN report suggests that a shift towards vegan diet is necessary to deal with climate change.

Animals, too like humans are part of the ecosystem. Let's care for the animals for a harmonious ecosystem.

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Bengal Eco Intelligent Park | EM-3 | Module 29 | 13th Floor Saltlake, Sector-V | Kolkata - 700 091
P. +91 98301 61350 | +91 98364 12599 | +91 98311 54106
e. cygnus.kolkata@gmail.com | w. cygnusadvertising.in

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