Kolkata Traffic Police

Kolkata Traffic Police had a specific task at hand with the following objectives

• To drive an awareness program around crime and violence against women
• To sensitize general population on prevention of crime against women
• To achieve content virility through its theme for long lasting recall

With the complexity of the problem, Cygnus Advertising offered the following solutions

• Consumer Research – Extensive research and market analysis were done to identify key consumer behavior in a bid to arrive at the final approach
• Content Production – End-to-end delivery of a short video film with a unique messaging. Starting from ideation to final production everything was handled in-house
• Social Media Promotion – Appropriate platform-based approach was organized in order to promote the video across a wider audience network

The video production for Kolkata Traffic Police’s Sawal Pucho Campaign achieved the following landmarks

• Critical appreciation of the content by key stakeholders of the Society
• The video in general was viewed by over 5 Lacs people organically