Ernst & Young Associates LLP

EY India approached Cygnus with the following Objectives –

• • To develop differentiating Creative Reports that break the clutter with heavy usage of Infographics, typography, font stylization, images.
  • Proper implementation of Stakeholder Communication amongst its competitors.
  • To enthuse the much-needed creative fillip to the Reports which were hitherto missing in their Reports so far.

To create clutter-breaking creativity in the already congested Stakeholder Communication Reporting.

Apart from these, we were entrusted with the humongous task of designing & recreating around 3204 decks on different Accounting & Financial Subjects within a stipulated time frame of 5 Months.

Cygnus Advertising unleashed the following strategies to achieve the business objectives –

Creative Strategy: We developed a creative strategy that befitted the brand personality. Our unique creative approach helped the brand overcome challenges to stand out in the crowd.

Implementation: A thorough creative implementation was done pertaining to the Annual Reports, Corporate Sustainability Reports, ESG Reports.

Furthermore, we totally redesigned & recreated the Presentation Decks aesthetically from the scratch with animations on different subjects hitherto unknown to us shared by EY.

Analytics: Our team also crafted specific analyses of the campaigns executed, learning from which were undertaken for future projects.

Cygnus Advertising helped EY achieve the following –

• • Create a lasting impression among a target set of audience through our unique creative style
  • Achieve a differential position for the Clients as far as Stakeholder Communications are concerned in a highly competitive industry
  • All the Decks were hugely appreciated by the client and not a single Deck were rejected by them and we were able to complete the task within the stipulated dateline.