ZSI Extraordinary

The Zoological Survey of India (ZSI) aimed to celebrate 6th August as the organization’s Women’s Day, honoring the invaluable contributions of women in zoology, particularly those who overcame social and economic barriers to make a mark in the field. The goal was to create an event that was both inspirational and inclusive, while positioning ZSI as a progressive institution in the realm of science and technology.

• Designing an event that balanced scientific rigor with cultural celebration.
• Showcasing the stories of women from marginalized communities in a dignified and impactful way.
• Managing the end-to-end event experience, from branding and creative identity to technical execution of sound, light, and stage design.
• Ensuring the event resonated with both internal stakeholders and external dignitaries from the fields of science and technology.

Cygnus Advertising conceptualized and executed the event, bringing creative strategy and event management expertise to the forefront. Key actions included:

• Designing the event identity, including banners, logos, and visual communication elements that reinforced the theme of empowerment.
• Curating a seamless light and sound experience to set the tone and engage the audience.
• Introducing the “Women in Zoology” award, an initiative to celebrate women from backward communities who made meaningful contributions despite challenges.
• Organizing an insightful panel discussion with eminent dignitaries from science and technology, ensuring a thought-provoking dialogue on women’s role in research and development.
• Conceptualizing the event theme itself, which was Cygnus’s brainchild, positioning the agency as a creative partner in building narratives of change.

A highly successful event that elevated ZSI’s reputation as a progressive and inclusive institution.

The “Women in Zoology” award became a symbol of resilience and inspiration, garnering appreciation from participants and dignitaries alike.

Positive feedback from attendees for the professional management of event design, branding, and execution.

Strengthened Cygnus Advertising’s role as a trusted partner for creative storytelling and event innovation in the scientific and government sector.