“Branding Stands On Three Pillars – Beliefs, Cultural Cues & Emotional Expressions”
Branding is not just a buzzword but the overall personality of your company. It’s not just a font, colour or design
pattern, but an attitude that speaks and creates a memory. Our expertise is in the creation of brand experiences
that are distinctive, engaging and resonate with the company’s objective. We serve companies across industries,
product categories and deliver various types of creative brand development & strategy services for businesses
including structural design, packaging designs, digital branding and brand positioning across both online and
offline media.
Brand Consistency – From the Lucky Few to the Persistent Many
Social media has levelled the playing field and eliminated the old mindset. Today, businesses (big
and
small) that are
persistent in their branding are getting PR, buzz and attention. We do not create a big, complicated
marketing plan, but
our persistent approach to promotion elevates your brand to the desired pedestal.
Branding Strategy & Research
We emphasize comprehensive and objective market landscape research and identify the target audience
of
your business in
order to craft the best possible brand architecture and design planning. Your overall branding is a
presentation of your
company’s spirit and we help you to build a memorable brand using research, conceptual thinking and
distinctive visual
communication.
Brand Positioning
“Winning the battle for a place in the consumer’s mind is the best brand positioning.”
We don’t believe in the methods of shock and awe bombardment of advertisements. We don’t believe in
cluttering the space
of social media, and e-mail boxes. Our core thought behind brand positioning is that your brand must
occupy
a particular
space in the individual consumer’s mind where we can create a question in its relation to other
competitive
brands.
Therefore, our effort is to create a distinctive perception and offer a persuasive customer value
better
than your
competitors.
