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  • Client

    R.Chowdhury & Sons
  • Kolkata-based jewellery brand R Chowdhury and Sons approached Cygnus with the following Objectives –

    • To create a unique Brand Positioning for the brand amongst its competitors.
    • To develop a differentiating Communication Strategy that breaks the clutter.
    • To establish the brand with its unique offerings.

    CHALLENGES

    To create clutter-breaking creativity in the already congested Jewellery Market along with catapulting its Brand Positioning.

    SOLUTIONS

    Cygnus Advertising unleashed the following strategies to achieve the business objectives –

    Creative Strategy – Developed a unique creative strategy that befitted the brand personality. Our unique creative approach helped the brand overcome challenges to stand out in the crowd.

    Media Solutions – Our solution-driven approach helped the brand create unique and long-lasting campaigns across various mediums such as Print, Electronic, OOH and POP brandings.

    Analytics - Our team also crafted specific analyses of the campaigns executed, learning from which were undertaken for future projects.

    RESULTS

    Cygnus Advertising helped R Chowdhury and Sons achieve the following –

    Create a lasting impression among a target set of audiences through its unique creative style.

    Achieve a differential position for the brand in a highly competitive industry.


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