Kolkata-based jewellery brand R Chowdhury and Sons approached Cygnus with the following Objectives –
To create clutter-breaking creativity in the already congested Jewellery Market along with catapulting its Brand Positioning.
Cygnus Advertising unleashed the following strategies to achieve the business objectives –
Creative Strategy – Developed a unique creative strategy that befitted the brand personality. Our unique creative approach helped the brand overcome challenges to stand out in the crowd.
Media Solutions – Our solution-driven approach helped the brand create unique and long-lasting campaigns across various mediums such as Print, Electronic, OOH and POP brandings.
Analytics - Our team also crafted specific analyses of the campaigns executed, learning from which were undertaken for future projects.
Cygnus Advertising helped R Chowdhury and Sons achieve the following –
Create a lasting impression among a target set of audiences through its unique creative style.
Achieve a differential position for the brand in a highly competitive industry.